Table of Contents[Hide][Show]
- Harry Potter Comes to Broadway
- Entering the Wizarding World of the Harry Potter Store NYC
- First Stop: The Wand Table
- Harry Potter Store NYC Photo Opportunities Abound
- America’s Only House of MinaLima
- Chocolate Frogs, Butterbeer and Bertie Bott's
- More for Your Wizarding Collection
- More Immersive Experiences Coming Soon
- Harry Potter Store NYC: More Things to Know
- Impressions of a Mere Muggle
Ever find yourself craving a Butterbeer? Or perhaps you fancy a chocolate frog? Whatever your wizard-leaning indulgences, you’ll find them at Harry Potter New York. Opening June 3rd on Broadway and 22nd Street in New York City’s Flatiron District, this fantastical magical store offers much more than shopping. Step into the wonderful world of wizardry and you’ll likely never be the same.
Harry Potter Comes to Broadway
Setting a new standard for themed retail experiences, the Harry Potter Store NYC invites muggles, witches and wizards to experience the Wizarding World like never before.
With 21,000 square feet of space spanning three floors, the retail experience boasts the largest collection of Harry Potter and Fantastic Beasts products under one roof—anywhere. Here’s a first look to whet your appetite.
Join our NEW Facebook Community: Making Travel Easier. We promise to always tell you what we would tell our best friend -- what works for kids, what doesn’t and what you need to know before you go to have the Best. Family. Vacation. Ever. Our group of travel experts are ready to answer your travel questions!
Related: 21 Great NYC Hotels for Families
Entering the Wizarding World of the Harry Potter Store NYC
The moment you enter this flagship store, you’re swept away into the wizarding world. Perched overhead, a 220-pound model of Fawkes the Phoenix watches as you enter the store.
Before setting off to explore the Harry Potter Store’s 15 different themed areas, make sure you download the Harry Potter Fan Club app. As you wander through the store, look for authentic props from Warner Bros like the still-broken Ron Weasley’s wand and the Golden Snitch from Harry’s first game of quidditch.
Scan the code nearby to access enchanted keys unlocking exclusive behind-the-scenes facts, figures and videos.
First Stop: The Wand Table
After finding a few enchanted keys, I ventured straight to the Wand Table. Because, after all, every aspiring witch or wizard needs the right wand. An interactive wand experience brings your favorite Harry Potter character to life when you pick up their wand.
If you’re looking for a wand to add to your Harry Potter collection, you could spend an entire day in this wand shop. The shop showcases more than 50 wands inspired by the characters, locations and props originally brought to us by J.K. Rowling’s imagination.
Quidditch fans will be delighted to discover the Golden Snitch wand, exclusive to Harry Potter New York.
Harry Potter Store NYC Photo Opportunities Abound
Rotating in the main atrium near the wand stop, the massive Griffin typically guarding Dumbledore’s office keeps a watchful eye over the store. This is an ideal spot for a selfie.
Nearby, Hagrid’s boots beckon you to try them on for size.
Be sure to check out the iconic red London phone box. Hop in. It might transport you to the Ministry of Magic.
America’s Only House of MinaLima
MinaLima, the graphic design duo for all Harry Potter and Fantastic Beasts movies, created a gallery and store showcasing the graphic art of the Wizarding World.
Hand-designed and modeled after the iconic London shop, America’s only House of MinaLima is a highlight of Harry Potter New York.
Discoveries include Harry’s Hogwarts acceptance letter, covers from the Daily Prophet wizarding newspaper and Xenophilius Lovegood’s newspaper, the Quibbler.
Chocolate Frogs, Butterbeer and Bertie Bott’s
Inspired by Honeydukes–the High Street wizarding sweet shop in the all-wizarding village of Hogsmeade, Harry Potter NYC’s confection shop satisfies the sweetest of sweet tooths!
It’s hard to resist every fan’s favorite Chocolate Frogs. For the brave, there are Bertie Bott’s Every Flavour Beans. Here’s hoping that no ear wax or vomit flavors have been tucked into your box. Butterbear by the bottle graces the shelves–there’s even a Gluten-free variety.
Just around the corner from the sweetshop, the Butterbeer Bar serves small pints of the frosty creamy beverage along with decorated cookies and cupcakes inspired by sorting hats, owls and more.
TravelingMom Tip: You make butterbear at home with this butterbear recipe!
More for Your Wizarding Collection
Stuffed animal fans should venture into the forest under the Dirigible Plum tree to find favorite magical creatures.
For books, journals or to brush up on your potion skills, head to the Books from the Wizarding World section. As you walk through the big book archway, take a minute to check out the titles. You may discover literature choices from some of the Harry Potter movies.
House robes, Hogwarts’ trunks filled with first-year necessities, quidditch jerseys and magic brooms keep the shopping interesting. Use caution when venturing into Slytherin House territory–you’ll likely spot a slithering creature overhead.
To personalize your purchases or gifts, visit the store’s personalization area. Engrave a wand, embroider a robe or emboss a journal.
TravelingMom Tip: Etsy has some of our favorite Harry Potter themed items.
More Immersive Experiences Coming Soon
Expected to open in early July, the virtual reality experiences, “Chaos at Hogwarts” and “Wizards Take Flight” will add immersive experiences to this Wizarding World.
“Chaos at Hogwarts” leads wannabe witches and wizards into a magical journey to Hogwarts Castle filled with fascinating creatures and, of course, secrets.
The “Wizards Take Flight” experience prepares you to fly on your broom while engaging in a magic wand battle against Death Eaters over the skies of London and above the grounds of Hogwarts Castle.
Harry Potter Store NYC: More Things to Know
No need to walk through bricks at Platform 9 3/4. The NYC subway will deliver you to Harry Potter New York just fine. Although the Hogwarts Express would be more interesting.
To comply with lingering pandemic issues and manage the crowds, this flagship store will open with a virtual queuing system. Arriving at the store, you’ll scan a QR code to join the virtual queue. You’ll be notified when it’s your turn to experience the magic.
Additionally, the store will open at reduced capacity to ensure physical distancing. Masks will be required for entry.
Impressions of a Mere Muggle
I must confess. I never read the Harry Potter books and only saw a couple of the movies.
My kids and grandkids, however, have read and seen All Things Harry Potter. After catching up on some of the characters and visiting this store, I have to admit, I’m a fan.
So if you’re looking for me in the next few months, I’ll be busy reading all the novels. Then, I’ll no doubt return to the Harry Potter shop to start my own collection.
Now, where’s my Butterbeer?