VARIETY! Remember that our script displays the first paragraph blog style as an introduction to the article, kind of a teaser. Keep your title short and interesting. And make that first paragraph sparkle. This is your first impression to the reader, you have to get their attention and interest so they will read more of your work. If you are doing a series of articles, don’t start every article in the series with the same paragraph. Use the starter paragraph of the FIRST article in the series as a kind of summary at the end of the subsequent articles.

AVOID PASSIVE VOICE! Active voice instead of passive. “I went” instead of “I was going” There is a great explanation of this concept at Grammar Girl