Beginning May 5, 2015, TOMS is donating a pair of shoes to a person in need, up to a million pairs and all Instagramers have to do is post a barefoot picture with the hashtag #WITHOUTSHOES. The campaign runs through May 21st when you can visit the TOMS official website to find out how many shoes have been donated.

Toms Shoes #WithoutShoes

Photo Credit: Karyn Locke/Road Trip Traveling Mom

Running around with bare feet and enjoying the warm weather soon to be headed our way is something we look forward to every summer here in Eastern Ohio/ Western Pennsylvania. Even when we’re road tripping, plunging our toes into the sand at any beach is an instant relaxer. Heck, on days when I’m on my feet touring large cities there are moments I cannot wait to take off my shoes and relax.

But what if you couldn’t afford shoes for you and your family? Would going barefoot have the same feeling? My answer is a huge, resounding no.

Starting today, TOMS has begun an Instagram campaign, #WITHOUTSHOES. The generous footwear company already donates a pair of shoes to a person in need with every shoe purchase and has stepped up their efforts this month. Running through May 21, 2015, TOMS has pledged to donate a pair of shoes to someone in need for every barefoot photo published on Instagram with the hashtag #WITHOUTSHOES.

On Thursday, May 21st, you can head to the TOMS website to see the effort as it will tell the total number of shoes that were given away from the fun campaign.

So, what are you waiting for? Head over to Instagram and show off that cute pedicure you just got or take a pic of your darling baby’s toes and post it with the hashtag. I can’t wait to see those barefoot photos!