Joes Crab ShackJoe’s Crab Shack has a reason to celebrate! They’ve unveiled its updated brand positioning: “100% Shore” – which is focused on promoting and sharing the food, culture and lifestyle of the Gulf Coast region with the whole country. The new approach celebrates Joe’s authentic Southern roots while remaining true to its commitment to offer guests the best seafood available from the highest quality sources.

Seasonal menu promotions will reflect Joe’s roots on the Gulf shore, including its “Third Coast” menu promotion, available through May 19. Featured items include a new flavor of Joe’s favored menu item – the Spicy Citrus Steampot – served with a kick of straight-from-Louisiana Tabasco®. Additional featured items include a Third Coast Platter with blackened redfish from the Gulf and Joe’s Stuffers, which are clam shells filled with a made-from-scratch scallop, shrimp and clam seafood stuffing.  And to wash it down, try some of the Crab Shack’s featured drinks such as Southern Spiked Tea that also reflect Joe’s heritage.

What about the kid’s menu? Joe’s is an inaugural partner of Kids LiveWell, a program launched in 2011 by the National Restaurant Association in collaboration with Healthy Dining Finder to help parents and children select healthful menu options when dining out. By participating in this voluntary program, Joe’s commits to offering healthful meal items for children, with a particular focus on increasing consumption of fruit and vegetables, lean protein, whole grains and low-fat dairy, and limiting unhealthy fats, sugars and sodium. As part of the process, Joe’s analyzed and highlighted the gluten free options on its kids’ menu, and is happy to report that two entrée items, one side item and one dessert are denoted gluten-free. Joe’s kids’ menu also provides fun tips that stress the importance of youth fitness activities. With its fun environment that includes dancing in the restaurant and playgrounds on the patio, at Joe’s, kids’ can ‘get moving’ in addition to making smart food choices. My boys couldn’t help themselves and just had to get up and cha-cha around the restaurant.
So in otherwords, parents traveling with young children now have a new tool to help them navigate healthy dining choices at restaurants, and it will direct them to a new kids’ menu and registered dietician endorsed choices at Joe’s Crab Shack.

Kids aren’t the only ones that can eat healthy at Joe’s Crab Shack. March is National Nutritional Month and Joe’s is offering good-for-you eating that still tastes great! With dishes that focus on high-quality, native U.S. seafood, Joe’s provides its customers with a variety of nutritional, better-for-you dining options. For example, two of this summer’s menu highlights, Alaskan crab and Maine lobster, deliver valuable minerals and are high protein with low fat and calories. Nutrition studies show that 3 1/2 ounces of lobster meat (without the butter) contains only 90 calories, and is very high in protein, compared to 163 calories for the same amount of chicken and 280 calories for sirloin steak. Lobster also contains omega-3 fatty acids, the “good” cholesterol that seems to reduce hardening of the arteries and decrease the risk of heart attacks, and is rich in a number of important minerals. Alaskan snow crab is low in fat and calories yet high in protein – perfect for health-conscious consumers who demand great taste and good nutrition. What else is on the menu to keep your heart happy? Grilled shrimp or fish with a Cajun spice is always a favorite – and low in saturated fat and calories! And for those of us pasta lovers … having a serving of that with a scoop of marinara or puttanesca style is lower in fat than other styles – and tomatoes have more health benefits than an apple!

With over 130 locations nationwide and more on the way, you can see why Joe’s Crab Shack is quickly becoming America’s favorite neighborhood seafood restaurant!

To find a Crab Shack near you or close to your next destination, check out their website. Don’t forget to add hashtags to your photos from your Joe’s experience … they’re now on Instagram too!

Photo Credit: “Crab Cake Chipotle Ceasar” from Joe’s Crab Shack menu online.

Amanda is a freelance writer and blog owner of “The Procrastinating Mommy” – a PR friendly family blog. You can also follow her on Twitter at: @Amanda_aka_Mom or on Facebook at: The Procrastinating Mommy.