Because the bright new designs and styles sold out in most stores in one day and caused the Target.com website to be taken down for a while Sunday (April 19th, 2015) morning.
After the scramble to get the site back up and running again only saw everything online sold out as well.
The best (and worst) part of the story is thousands of the new Lilly Pulitzer clothes and handbags were available on eBay nearly immediately for more than double the original Target prices.
Target spokesman Joshua Thomas said, “Target does not plan to replenish supplies of the Pulitzer line, which had 250 different items.”
For now, if you’re looking for fashion ideas for long days at Disney Parks, or ways to maximize your attire on a beach vacation, you’ll have to set your ‘Target’ on collector prices in order to pay for Lilly Pulitzer items that used to be sold at Target!
The new Giraffeeey Dress was priced at $38.
Now over $90 on eBay.