Television commercials make booking a hotel online sound like an easy way to get the best hotel deals. It turns out there’s more to it than a simple Google search. That online booking may not always be the cheapest and it may not always give you a hotel room. There’s a right way and a wrong way to book a hotel online. Here’s how to do it the right way.
Disclosure: Marriott sponsored this post in honor of the millions of ways families vacation. This post contains affiliate links. If you click through and buy, TravelingMom will get a small commission at no additional cost to you.
Booking a Hotel Online
A good friend of mine booked a hotel the 21st century way: She went online and found the best deal. She booked it through a third party site, printed out her confirmation and got in the car. When she arrived at the hotel well after midnight, with two tired kids in tow, she learned the hotel had no record of her reservation. If she wanted to stay, she had to pay again. She did, because it was after midnight and she had two tired kids in tow. She then she had to fight with the 3rd party site for a refund.
That is a cautionary tale. Because of her experience, on my next trip, I came up with a whole new approach to booking my hotel, one that I use for every getaway now:
- Google hotels in (name of city) for a one-stop look at what’s available.
- Determine which hotel I want to book.
- Check the online booking sites like Expedia, Priceline, Booking.com and Hotels.com to see which one has the best price.
- Call the hotel’s toll free reservations service to see if the company will meet the best price.
- If the toll-free reservation number doesn’t result in a promise to meet the best price, I call the hotel directly and speak to the manager, who is almost always smart enough to meet the price.
- Whip out my credit card and book the room directly with the hotel, assuming the hotel manager was smart enough to meet the price. If he or she wasn’t, I go ahead and book with the online travel agency and hope for the best.
I go through this process even when I am booking a hotel last minute and using one of the company’s mobile apps in the car after a long day of driving. In fact, I once did it in front of the front desk manager while standing in the lobby of the hotel where I wanted to stay. He wasn’t sure he could meet the price until I showed it to him on my phone.
Why Booking a Hotel with a 3rd Party Isn’t Always the Best Deal
Online Travel Agencies (OTAs in industry parlance) advertise they have the best travel deals on hotel rooms and extol you to “book now!” While it’s true the sites have the best hotel prices, it’s not the whole story.
There’s a huge battle between OTAs and hotel companies for bookings. According to one report, OTAs account for more than one-third of all hotel bookings. So hotels need the online travel agencies to help keep their rooms occupied.
But the hotels pay a commission to the OTA for each room. Commissions can be 30 percent of the room rate or more. If hotel companies can get consumers to book direct with the hotel at the same price offered by an OTA, the hotel keeps all that money – no commission paid.
That has led to increased competition between the hotels and the online travel agencies. And that’s good news for consumers.
Read More: How to Book a Hotel that’s Sold Out
The Benefits of Booking a Hotel Direct
A big concern for hotel companies lies in the demographics – more than half of all millennials book their accommodations with 3rd party booking sites.
To reclaim that business, the companies have launched aggressive campaigns to get consumers to book direct rather than through 3rd party. That means there can be advantages to booking hotel stays direct.
1. The Hotel is Responsible to You
If my friend had booked direct, chances are the hotel would have been able to find her reservation. At least, she wouldn’t have had to fight for a refund because she wouldn’t have paid twice.
2. No Worries about Getting the Best Price
The hotel companies promise to meet the best price. At Marriott, for example, the company’s Best Rate Guarantee promises that if you find a better rate within 24 hours of booking, the company will match that rate and provide an addition 25 percent discount or 5,000 Marriott Bonvoy reward points.
3. Booking Direct Comes with Perks
The hotel company might be offering vacation packages or free nights based on length of stay. Generally, the best way to get access to those deals is to join the hotel loyalty program. That unlocks even more perks – including benefits such as members-only special offers and discounts, free wifi, mobile check-in, more liberal cancellation policies, more hotel choice and a better shot at a room upgrade.
TravelingMom tip: Always join the hotel loyalty rewards program before you book. Join all of them. They’re free. Yes, you have to provide a valid email address. But in return, you’ll get hotel perks and emails offering inspiration for your next trip — one you can book with the reward points!
4. Refunds are Easier to Get
Pre-paid reservations at online travel agencies are not always refundable. Booking a hotel room directly with the hotel usually is, especially if you join the loyalty program.
5. More Hotel Choices
Booking direct at Marriott, which now owns Sheraton and Westin brands as well, includes the option of choosing the kind of room you want – two queen beds or one king, for example. Most hotels reserve the best rooms for their direct customers and the rooms next to the noisy ice machine for the people who booked elsewhere.
6. Free Room Upgrades are Possible
Free upgrades are sometimes available to rewards members if the hotel isn’t sold out. Booking through an online travel agency means you cannot claim the reward points, so you likely won’t be offered the free upgrade either.
7. More Recourse if Something Goes Wrong
If the room has a leaky faucet, the hotel is overbooked or there is some other problem, a customer who booked directly is more likely to get the problem fixed fast.
About the Sponsor
Merging with Starwood Hotels and Resorts made Marriottthe second largest hotel company in the world, with more than 7,000 hotels in 131 countries. That means Marriotthas a hotel for just about every type of family vacation, from budget brands like Springhill Suitesto the uber luxurious Ritz-Carlton, St. Regisand JW Marriott. Even better, combining the two companies’ rewards programs into Marriott Bonvoymeans more opportunities for reward travel. Don’t miss a chance to sign up — there’s no fee and joining provides access to member-only room rates, free wifi and an app that allows you to use your phone as a room key.