Do you panic when the cell phone battery light goes from green to red? It seems during the busy summer travel and festival season our phones die quickly. Coming to a town near you this summer is the myCharge “Charge it Forward” Campaign. This version of a pay it forward plan gives cell phone users a free battery charger and rewards them for passing it on–a “pay it forward” approach to the digital age.

Pay it forward with the myCharge Charge it Forward campaign

Charge it Forward kicked off at The Belmont Stakes photo credit: myCharge

Free Phone Chargers

I don’t know about you but when my cell phone battery is dying it’s normally when I need it the most. When we travel I feel like my phone dies twice as fast as at home. That’s partly because of so many users on the network and partly because I never put it away. According to a 2015 study, people in the United States across all age groups check their phones an average of 46 times per day. I will admit that I am one of those people. I am also one of the people looking for a charge at the end of the night because I have drained my own backup power. There is nothing like the feeling of panic when you need to text your teen to meet you and you have 3 percent battery.

This summer should you find yourself low on power, you may get a free charge thanks to the Charge it Forward campaign from myCharge.


myCharge Pay it Forward Plan

The campaign is quite simple really. It gives away free cell phone chargers and that asks anyone who gets a free charger to pass it on rather than keep it.  The Charge it Forward campaign launched at the Belmont Stakes and will continue throughout the year. More than 25,000 specially marked power banks will be handed out at events.  Anyone who gets a free charger, registers it on the myCharge website and passes it on will have a chance to win for doing a little good.

charge it forward

myCharge will provide special battery packs as part of the Charge it Forward Campaign photo credit: myCharge

Charge It Forward event schedule:

  • CE Week – June 21 – June 23, 2016 in New York City
  • Summerfest – July 6 – July 10, 2016 in Milwaukee, WI
  • The Beats Run – July 15, 2016 in Seattle, WA
  • The NASCAR Brickyard Race – July 23 – July 25, 2016 in Indianapolis, IN
  • Hood to Coast – August 26 – August 27, 2016 in Portland, OR
  • Cincinnati Reds Game – September 2, 2016 in Cincinnati, OH
  • Stanford vs. USC Football Game – September 17, 2016 in Stanford, CA
  • Chicago Marathon – October 9, 2016 in Chicago, IL
  • Tennessee vs. Alabama Football Game – October 15, 2016 in Knoxville, TN

How to Get a Free Charge

Even if you aren’t attending one of those events, you still might be able to find a power bank. Each power bank will be marked with a unique number. Texting that number will direct the person currently in possession of the charger to a website to a specific team for that charger. Teams will be able to track how far their charger has made it on the site.

I love this; it’s like a scavenger hunt for a power bank.  Each month the team whose charger travels the furthest distance will be eligible to win prizes including trips, chargers and gift cards. One lucky individual will also be randomly awarded $1,000 at the end of the year for “charging it forward.”

The idea behind the Charge it Forward campaign is more than just someone needing a little power on their smartphone. Like any plan to pay it forward, it’s really a campaign to do good and help a stranger out in a time when they really may need just a little extra power.

“In today’s world being cut off from technology for a few minutes or hours means missing out on something, which leaves us all running for outlets or asking strangers for a charge on a regular basis,” said myCharge VP of Marketing, Julie Pickens. “We want the Charge It Forward campaign to help people out when they are in a power pinch, and we hope that we will get to hear some great stories along the way like a family being able to connect in an emergency or someone being able to deliver good news like the birth of a baby or a new job. By empowering people to do a little good by passing on a charger they got for free, we anticipate that those who are touched by the gesture will want to do a little good of their own.”

Will you Charge it Forward this summer if given the opportunity?