Hotel Indigo® properties are unique boutique hotels that combine authentic local experiences and modern design. Yet, despite the small-hotel experience, they are, in fact, part of one of the world’s largest hotel chains – InterContinental Hotels Group (IHG), which includes Holiday Inn, InterContinental, Staybridge Suites, Crowne Plaza and more. Each hotel claims to be as individual as its surroundings. The first Hotel Indigo opened in 2014, but they are now in major cities worldwide in Europe, Asia and in the United States including downtown Sarasota, Florida where I recently spent a weekend getaway.

Hotel Indigo Sarasota Room

Hotel Indigo Sarasota Guest room. Photo Credit: Tara Settembre/VIP TravelingMom

Hotel Indigo Sarasota

hotel indigo sarasota

Extra large chairs in the lobby. Photo credit: Tara Settembre/VIP TravelingMom

Located in Sarasota’s Rosemary District, not too far from the airport and just minutes from the beach, the Hotel Indigo Sarasota was an unexpected find. It was my first time staying at a Hotel Indigo and I wasn’t sure what to expect, but I was delighted to have had a lovely weekend stay there.

TMOM disclosure graphicAs soon as you walk through the entrance, the lobby is bright, colorful and welcoming with extra-large sea-shell Adirondack chairs and a bowl of free salt water taffy at the check-in desk.

The Rooms

The rooms have a vibrant modern color palette with bright teal painted doors and bathroom walls, yellow curtains, all complemented by a Floridan inspired mural of banyan trees behind the large bed. Apparently, the murals in the guest rooms vary though with photography from other local sights. How fun! Also, the wainscoting white wooden furniture provided a beach-like cottage atmosphere. Upon entering the room for the first time, a breakfast tray sat invitingly on the bed in welcome with a channel guide and ice bucket.
The bathroom was quite large with an over-sized shower and complimentary Aveeno toiletries, mouthwash and makeup wipes. On the counter top there was also a sign that said if you for forgot anything at home to call the front desk to see if they can help supply it, which I thought was a friendly touch.
The standard hotel room amenities were included like a flat screen TV, desk, lounge chair and coffee maker. However, in your room, you’ll also find an empty water carafe, which you can then fill with water at the hydration station down in the lobby. I really appreciated this eco-feature, very refreshing to see (literally!).
Hotel Indigo Sarasota's Eco-water station

Hydration Station for refilling water bottles. Photo credit: Tara Settembre/VIP TravelingMom

What Works for Families

Lots of free perks help you from feeling nickle and dimed including free parking that’s close to the entrance, which made things easy and cost-efficient. Free Wi-Fi, flat-screen TVs, desks and coffeemakers.

While the regular rooms are already quite spacious, upgraded rooms add minifridges and suites have living areas with pull-out sofas.


The hotel provides pretty beach cruiser bicycles with baskets for rent for an easy ride to local attractions like riding to the downtown farmer’s market on Saturdays. Be sure and read the following Traveling Mom piece for 11 cool things to do in Sarasota with kids for other local ideas and sights to see while in Sarasota County.

Hotel Indigo Sarasota beach cruisers

Beach cruisers for rent. Photo Credit: Tara Settembre/VIP TravelingMom

The H2O Bistro restaurant in the lobby provides a warm open atmosphere for drinks and socializing, while serving specials highlighting the freshest local ingredients. The breakfast buffet is only $14.95 and provides hot food options along with a juice and hot beverage. There’s also a lobby bar, room service, plus a 24/7 snack and sandwich shop provides convenient food options for families.

The hotel is pet-friendly in case if you’re traveling with more than just your kids, but your fur babies too.

What Doesn’t Work For Families

The hot and cold spa-inspired wading pools provide a fun dip for kids and couples, but doesn’t provide the ability for real swimming. The pool-deck setting though is very calming with a spa-like waterfall flowing in the background providing a restful area to sunbath or read a book while enjoying the balmy weather in the Sunshine State.

My room had a giant walk-in shower, but sadly no tub. Although I prefer a tub, it’s by no means a dealbreaker for me, but when traveling with my toddlers it makes bathing them a little easier.

Hotel Indigo Video Tour

For a better look at Hotel Indigo Sarasota, watch this video compilation of the lobby, guest room and amenities from my stay:

Bottom Line

I would highly recommend this modern boutique hotel, as you can’t beat the quality, features, large rooms and location for the price. Best of all, it’s very clean and feels new and hip, so no shabby carpeting or stale rooms here. Staff seemed happy and eager to please. Based on this stay, I look forward to exploring other Hotel Indigo properties in the future.

Have you stayed at a Hotel Indigo property before? What did you think? Share your experience in the comments below!