emerald-coast-americas-deserving-mom2The search launches today to find ‘America’s Most Deserving Mom’ and Florida’s Emerald Coast challenges husbands, sons and daughters from every corner of the country to nominate their someone special for the title and official grand prize — a 2011 Buick Enclave, one-week stay for six in a luxurious Destin beach house courtesy of Southern Resorts, round-trip airfare and $1,000 spending money.

From comedic to heartfelt, and tear-jerking to knee-slapping, entrants must create a video telling the world in one minute or less why their mom or wife warrants the honor and grand prize. All videos can be submitted to the Emerald Coast Facebook page – until Apr. 24; once uploaded, voting begins and entrants are encouraged to share the video with family and friends to accumulate votes – one vote per day, per user.

Out of 82.8 million mothers in the United States, one grand-prize winner will be revealed on May 16. Utilizing the $1.56 million BP grant to fund the marketing campaign, Florida’s Emerald Coast will end the promotion on Mother’s Day, May 8, before announcing ‘America’s Most Deserving Mom’ one week later. The top 10 videos, as voted on by the general population, will go to a committee on Mother’s Day, where the winning video will be selected.

“We are extremely pleased to announce the launch of this national campaign, encouraging and challenging families to tell us, ‘Who is America’s Most Deserving Mom?’” commented Emerald Coast Convention & Visitors Bureau President and CEO Mark Bellinger. “Our ideation for this campaign focuses on the appreciation we have for families, as Northwest Florida’s Emerald Coast is a destination that brings joy to families that visit.”

Unpretentious, breathtakingly beautiful and named the “No. 1 Beach Town in the South” for 14 consecutive years by the readers of Southern Living, Florida’s Emerald Coast is famous for 24 miles of sugar-white sands and emerald-green waters. Year-round, vacationers indulge in simple pleasures – from the “World’s Luckiest Fishing Village” and spirited seaside celebrations to challenging holes golf and 14,000 affordable, Gulf-edged accommodations.

For more information on The Emerald Coast’s Search for America’s Most Deserving Mom, visit the Emerald Coast Facebook Page or call the Emerald Coast Convention & Visitors Bureau at 800.322.3319 or 850.651.7131.